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Marketing,16e

Author: G. Tomas M. Hult,William M. Pride
Publication date: November 25 2011
Publisher: Cengage Learning
ISBN: 9780538480567
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Product Description

Perfect for students of all backgrounds and interest levels, Hult, Pride and Ferrell`s MARKETING, International Edition combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation. This popular, proven text, and a full range of supplemental learning resources, (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they`ll need to succeed in today`s competitive business environment. MARKETING, International Edition includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly-changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times.
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