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MKTG (with Marketing CourseMate with eBook Printed Access Card) 5e

Author: Charles W. Lamb, Joseph F. Hair,
Publication date: November 25 2011
Publisher: Cengage Learning
ISBN: 9781111528096
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Product Description

Created through a "student-tested, faculty-approved" review process with students and faculty, MKTG5 is an engaging and accessible solution to accommodate the diverse lifestyles of today`s learners at a value-based price.

Features

* An innovative combination of content delivery both in print and online provides a core text and a wealth of comprehensive multimedia teaching and learning assets based on input from student focus groups and surveys, and from interviews with faculty and students.
* Shorter, comprehensive chapters in a modern design present content in a more engaging and accessible format without minimizing coverage for your course.
* Chapter In Review Cards at the back of the Student Editions provide students a portable study tool containing all of the pertinent information for class preparation.
* Instructor Prep Cards at the back of the Instructor’s Edition make preparation simple with detachable cards for each chapter, offering a quick map of chapter content, a list of corresponding PowerPoint and video resources, additional examples, and suggested assignments and discussion questions to help you organize chapter content efficiently.
* A full suite of unique learning tools that appeal to different learning styles is available to students with the purchase of a new book. Quizzes, downloads, and more are only a click away.
* Engagement Tracker:With CourseMate, you can use the included Engagement Tracker to assess student preparation and engagement. Use the tracking tools to see progress for the class as a whole or for individual students. Identify students at risk early in the course. Uncover which concepts are most difficult for your class. Monitor time on task. Keep your students engaged.
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