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Marketing: An Introduction, 11/E

Author: Gary Armstrong Philip Kotler
Publication date: July 07 2012
Publisher: Pearson Education
ISBN: 9780273767183
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Product Description

This best-selling, brief text introduces marketing through the lens of creating value for customers.

Today’s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value–creating it and capturing it–drives every effective marketing strategy.
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