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Strategic Marketing: International Edition

Author: Todd Mooradian Kurt Matzler Larry Ring
Publication date: July 07 2012
Publisher: Pearson Education
ISBN: 9780137136971
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Product Description

For highly applied undergraduate and graduate marketing management or strategy courses.
An all-purpose approach to strategic marketing management.
Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.

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