Buy books from our storage and get 30-75% discount!... Buy books from our storage and get 30-75% discount!... Buy books from our storage and get 30-75% discount!... Buy books from our storage and get 30-75% discount!...
FEEDBACK / Order call
Your name
E-mail
Phone
Message:
Number in the picture


Almaty


Astana


Ежедневные курсы валют в Республике Казахстан

 

SIMPLE:CONQUERING THE CRISIS COMPLEXITY

Author: ALAN SIEGEL
Publication date: September 05 2014
ISBN: 9781455516193
Price:
(not including shipping cost)
В наличии
 
 

Product Description

For decades, Alan Siegel and Irene Etzkorn have championed simplicity as a competitive advantage and a consumer right. Consulting with businesses and organizations around the world to streamline products, services, processes and communications, they have achieved dramatic results.

In SIMPLE, the culmination of their work together, Siegel and Etzkorn show us how having empathy, striving for clarity, and distilling your message can reduce the distance between company and customer, hospital and patient, government and citizen-and increase your bottom line.

Examining the best and worst practices of an array of organizations big and small-including the IRS, Google, Philips, Trader Joe`s, Chubb Insurance, and ING Direct, and many more-Siegel and Etzkorn recast simplicity as a mindset, a design aesthetic, and a writing technique.

In these illuminating pages you will discover, among other things:

Why the Flip camera became roadkill in the wake of the iPhone
What SIMPLE idea allowed the Cleveland Clinic to improve care and increase revenue
How OXO designed a measuring cup that sold a million units in its first 18 months on the market
Where Target got the idea for their "ClearRX" prescription system
How New York City simplified its unwieldy bureaucracy with three simple numbers

By exposing the overly complex things we encounter every day, SIMPLE reveals the reasons we allow confusion to persist, inspires us to seek clarity, and explores how social media is empowering consumers to demand simplicity.

The next big idea in business is SIMPLE.
Trade Books
 

 

Comments

This product has not been commented on

Add new comment

Type the characters you see in the picture(required)
Get a new code